Most blog templates are full of links, but most traffic is to either recent posts or search results. (And since web search does not work very well right now, and Google forgets the old web, relying on search engines is risky). Maggie Appleton has an essay on people who have thought how link structure shapes how we navigate websites.
Joel (Hooks) also added Amy Hoy’s How the Blog Broke the Web post to the pile of influential ideas that led to our current gardening infatuation. While not specifically about gardening, Amy’s piece gives us a lot of good historical context. In it, she explores the history of blogs over the last three decades, and pinpoints exactly when we all became fixated on publishing our thoughts in reverse chronological order (spoiler: around 2001 with the launch of Moveable Type).
A senior Google Search staffer recently claimed that Google does not downgrade older pages in search results. For the record, it was Tim Bray in 2018 who demonstrated that Google was not returning the only page with a string if that page was more than 5 to 10 years old. He could find that same page with DuckDuckGo. As he put it, Google is losing its memory. He documented the same problem again in February 2022. A Marco Fioretti also found that Google was refusing to return some old pages in 2018.
Since 2020 I am trying not to talk about corporate social media but I want to record this thought. Authors are seeing books appearing on amazon.com with their name and titles but a text generated by chatbot. Scammers hope that people will buy these books thinking they are the real thing. People who buy consumer goods on Amazon are seeing a lot of knockoffs with random strings of letters for a brand name; the people who sell these goods focus on search-engine optimization, buying positive reviews and suppressing negative ones, and other marketing tricks rather than on making good products. And of course sites like Facebook gladly sell ads promoting hate, and suggest genocidal propaganda in users’ feeds, while claiming that they are not responsible for what users post and that they carefully vet ads before accepting them.
Search engines have been losing the battle against content farms for a decade or so. Around 1 March (2023 – ed.) I noticed that DuckDuckGo was including random things that it thought were physically close to my IP address in search results, things like maps, business directories, or local news stories that did not have most or any of the keywords but were things people might often click on. That made me look more into what DuckDuckGo actually is these days.
The year 2022 is being escorted away by 200 soldiers and 70 horsemen and 200 ambidextrous soldiers so that the locals don’t do it an injury.[1] What on earth can I say about it?
saying everything’s on the internet is great if you know how to use the internet. People who say it’s all on Google probably haven’t spent a lot of time watching people try to find what they want on Google. It’s challenging. There’s a lot of syntax to know, you’ve got know how to use a mouse, you’ve got to understand clicking, what’s a tab, what happens when I do this that and the other (thing), and there really isn’t a social institution dedicated to helping you figure it out. And then, that’s just for digitally divided folks, but for average folks who know how to use a computer, they still need to know how to be discerning about the information they get.
“Don’t be evil” or not, Google has a great deal of power over Internet culture. One example is the way that Google discourages searchers from marking up their search (with quotes, Boolean logic, restrictions like “only from the following domain,” etc.) Google Advanced Search was removed first from their main page and then from their list of other Google tooks on google.com, and their algorithm takes more and more freedom to ignore quotes and deliver sites with only partial matches. Rather than encouraging users to become skilled searchers, it teaches them to type quickly and trust the algorithm.
For about a week in June, Cornell University Library’s seven-year archive of videos were not viewable on YouTube. This was because they had posted an interview with the editors of pioneering lesbian magazine On Our Backs. You can find the details on Susie Bright’s new blog and check the status of their videos on Piped, a front-end for YouTube without the surveillance. Because they are a US institution with on the order of $10 billion in investments, and because censoring lesbian theory during pride month is a bad look, Cornell University was eventually able to have the channel restored. I just want to make one point.
On 7 June I learned that Automattic automatically copies images and other uploads to their own servers at the domain http://i2.wp.com/ It does so whether or not the uploads have been shared publicly. Not only that, but it keeps doing this once you move from their hosting with the Jetpack plugin to independent hosting without it. Their pretext is that if they host the same file in many physical places, they can generate your site quicker for people in distant parts of the world, but they keep doing this even if you are no longer using the Jetpack plugin which provides this service. I was completely unaware of this while I was hosting my site with Automattic (ie. WordPress-the-company, distinct from WordPress-the-open-source-software).
If you come from book culture, the Internet and social media often work the opposite of the way you expect. One of these differences is that readers pay for preserving books, but publishers pay for keeping websites online.