deskilling

deskilling

Google and the Culture of Searching

saying everything’s on the internet is great if you know how to use the internet. People who say it’s all on Google probably haven’t spent a lot of time watching people try to find what they want on Google. It’s challenging. There’s a lot of syntax to know, you’ve got know how to use a mouse, you’ve got to understand clicking, what’s a tab, what happens when I do this that and the other (thing), and there really isn’t a social institution dedicated to helping you figure it out. And then, that’s just for digitally divided folks, but for average folks who know how to use a computer, they still need to know how to be discerning about the information they get.

Jessamyn West, interview with Vermont Public Radio, 27 May 2016 https://medium.com/tilty/libraries-information-access-and-democracy-85e213086d22

“Don’t be evil” or not, Google has a great deal of power over Internet culture. One example is the way that Google discourages searchers from marking up their search (with quotes, Boolean logic, restrictions like “only from the following domain,” etc.) Google Advanced Search was removed first from their main page and then from their list of other Google tooks on google.com, and their algorithm takes more and more freedom to ignore quotes and deliver sites with only partial matches. Rather than encouraging users to become skilled searchers, it teaches them to type quickly and trust the algorithm.

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