Debunkers Beware, All Publicity is Good Publicity
if you are a little different, or a little outrageous, or if you do things that are bold or controversial, the press is going to write about you. The funny thing is that even a critical story, which may be hurtful personally, can be very valuable to your business. [When I announced my plans to build a huge new real estate development to the press], not all of them liked the idea of the world’s tallest building. But the point is that we got a lot of attention, and that alone creates value.
Tony Schwartz (under the name of a failed businessman with a gift for self-promotion), The Art of the Deal (1987) c/o https://astralcodexten.substack.com/p/book-review-modi-a-political-biography
As my gentle readers have probably noticed, I like factual, cautious things. So its frustrating to read or hear things which spend more time rebutting some hurting wrong opinion than presenting facts. I never heard this opinion, and I am reading this book or listening to this talk because I want to see what the author thinks about the topic. They only have so much time to reach me, so why do they waste most of it telling me not to think something I don’t think?
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